Branding Guidelines | Ankalia

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Branding Guidelines

EXPLANATORY NOTE

Ankalia and the Ankalia bird logo are trade marks owned by Kellie Rakich and Alexandra Lyons trading as Ankalia Textiles.

Ankalia Textiles work hard to bring a high quality Australian made product to the local community. You can feel confident in knowing that any Ankalia product or accessory (as well as our manufacturing process) is of the highest quality, from yarn to wrap. We are proud of every item we produce and want to continue to bring new ideas to the babywearing community.

In light of the frequent resale of woven wraps it is also important for our customers buying second hand to be able to reliably identify our products.

We are resourceful people and we love being able to sell our scrap fabric and see all the beautiful items people make from them. However, as we also make items from our excess fabric it is important that customers know who has manufactured the items and that no one is misled about the origin.

With a few simple guidelines we can avoid confusion and stay with Australian Consumer Law, Trade Mark Law and law of Passing Off.

We would like to set out some guidelines for makers about using fabrics produced by Ankalia Textiles so that customers are not confused and to avoid the need for bumsmacks or nasty legal letters.

DOS AND DON’T OF USING WRAP SCRAP MANUFACTURED BY ANKALIA TEXTILES

DO

  1. Clearly label your items with your own name or business name

  2. Only refer to Ankalia to describe the origin of the fabric used in the item, e.g. featuring/using/made with Ankalia Textile’s Samba Midnight wrap fabric

  3. Clearly state if the wrap scrap used was purchased as seconds quality and whether or not a fault is visible in the piece used on the item.

  4. Make contact with Ankalia Textiles if you wish to be an endorsed converter.

DON’T

  1. Remove Ankalia tags or labels or wooden buttons from our wraps and apply them to your finished item, whether for your personal use or not

  2. Use the Ankalia Textiles brand in a way that implies partnership, sponsorship or endorsement if this has not been previously obtained with written permission

  3. Combine any part of the Ankalia Textiles brand with your name, marks or generic terms


  4. Use trade marks, names, domain names, logos or other content that imitates or could be confused with Ankalia Textiles


  5. Present Ankalia Textiles in a way that makes it the most distinctive or prominent feature of what you’re creating


  6. Use any icons, images or trade marks to represent Ankalia Textiles other than what is found in our Endorsed converters list.


  7. Assert rights over the Ankalia Textiles brand whether by trade mark registration, domain name registration or anything else


  8. Modify Ankalia Textiles brand assets in any way, such as by changing the design or colour.

EXAMPLES OF ACCEPTABLE USE OF ANKALIA TEXTILES BRAND;

An item is offered for sale as “The Possum Tree slouch bag featuring external panels of Ankalia Samba Midnight wrap fabric and (describe other features of the product”).

Neveah wrap is converted and converters brand is clearly shown on the external panel. No tags or labels removed from the original wrap are re-applied to the conversion.

EXAMPLES OF UNACCEPTABLE USE OF ANKALIA TEXTILES BRAND;

  1. An item is offered for sale as “Ankalia Samba Midnight Hobo Bag - $100” with no further reference to the origin of the bag, the maker or the other products used.

  2. Neveah wrap is converted either by a professional converter or DIY and the labels are removed from the original wrap and applied to the converted carrier. A person seeing this carrier being used may be misled and think the conversion was made by Ankalia Textiles when it is not.

Both of these examples could be misleading and deceptive conduct under Australian Consumer Law and/or trade mark infringement and passing off. Be cool, guys.


Endorsed Converters

Ankalia Textiles is happy to endorse the following converters for quality of product as well as having written permission to use our trademarked logo and care instructions on their carriers.


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